The goal of the project is to generate leads and increase online sales. As part of our collaboration, we implemented a national strategy with a focus on automating ad management, which reduced conversion costs, increased the number of orders through the website, and supported the dealer network.
Using Google Ads, Meta Ads, TikTok Ads, YouTube campaigns, and GDN, we managed to increase conversions on Google by 20%, reduce their cost by almost 30%, and achieve the target price per conversion within the first three months.
Objectives
Optimization of the national advertising campaign across Ukraine.
Increase the number of online orders via the company’s websites.
Reduce the cost per conversion.
Special project to support the dealer network across Ukraine.
Strategy
We transitioned the campaigns to automated ad management strategies. This allowed us to speed up campaign management and optimization, as well as prevent the loss of part of the target traffic and potential customers.
Tools
Targeted advertising on Facebook and Instagram
YouTube campaign – TrueView for Action
Google Search campaigns
Google Display Network (GDN) campaigns
Results
Increased the number of conversions in Google campaigns by 20%
Reduced the cost per conversion in Google campaigns by 29.8%
Launched and optimized Facebook and Instagram as fully functional order acquisition channels
Achieved the target cost per conversion within the first three months
