E-commerce brand with a large customer base aimed to increase online sales and improve advertising efficiency without increasing the budget.
Clien:
STIHL
Industry:
Tools & Equipment
Region:
Ukraine
Project type
E-commerce
Послуги:
Google Ads, Meta Ads
About the project
E-commerce brand with a large customer base aimed to increase online sales and improve advertising efficiency without increasing the budget. The goal was to scale results and reduce conversion costs in a competitive environment.
Objectives
Optimize the national advertising campaign.
Increase the number of online orders.
Reduce conversion costs and improve return on ad spend (ROAS).
Strategy
We switched to automated bidding strategies, choosing Target ROAS (tROAS) and Maximize Conversions. This approach allowed for a more efficient allocation of the advertising budget, improved campaign performance, and minimized the impact of the human factor on decision-making.
Tools
Targeted advertising on Facebook and Instagram.
Product campaigns in Meta.
Google Performance Max campaigns.
Results
+53% revenue compared to the previous year.
+373% increase in units sold within the first 2 months.
