Blest

Blest is one of the leaders in the Ukrainian upholstered furniture market, with its own production facilities and a nationwide network of offline stores.
Client:
Blest
Indusrty:
Furniture
Region:
Ukraine
Project type:
E-commerce
Services:
Digital Strategy. Google Ads, Meta Ads
About the project
Blest is one of the leaders in the Ukrainian upholstered furniture market, with its own production facilities and a nationwide network of offline stores. Our task was not only to attract new online customers but also to drive foot traffic to physical retail locations. To achieve this, we developed a comprehensive digital strategy that combined both performance and branding tools. The campaigns targeted a wide audience, with a special focus on users actively searching for furniture and home improvement solutions.
Objectives
Increase the number of furniture orders on the company’s website and in offline stores.
Build brand awareness among the target audience online.
Promote special offers and sales campaigns.
Tools
Google Search Advertising.
Display Advertising (GDN) and remarketing.
YouTube video ads: Pre-roll 30" and Bumper 6".
Targeted advertising on Facebook and Instagram.
Results
+7–10% growth in monthly sales volume.
+21% increase in organic traffic.
-14% reduction in bounce rate.