Green Day is a well-known Ukrainian vodka brand that has maintained its leadership in the category for many years.
Client:
Green Day (Alef Vinal)
Indusrty:
Spirits
Region:
Ukraine
Project type:
Food & Beverages
Services:
Online Media Campaign
About the project
Green Day is a well-known Ukrainian vodka brand that has maintained its leadership in the category for many years. During the New Year holiday season the brand aimed not only to preserve its position but also to strengthen communication with its target audience by creating a festive mood and boosting sales. We developed a campaign that worked simultaneously on reach and brand loyalty using engaging video content and precise targeting.
Objectives
Build broad reach within the target audience.
Increase sales during the holiday seasons.
Tools
YouTube video campaign.
Demographic, geo-targeting, as well as targeting by themes and interests.
Results
Maintained strong leading positions in the category in 2017–2021.
Sustained high brand awareness and audience loyalty.
