Villa Krim is one of Ukraine’s leading wine brands aiming to maintain its top position in the category and strengthen its emotional connection with consumers.
Client:
Villa Krim (Alef Vinal)
Indusrty:
Wine & Alcoholic Beverages
Region:
Ukraine
Project type:
Food & Beverage
Services:
Online Media Campaign
About the project
Villa Krim is one of Ukraine’s leading wine brands aiming to maintain its top position in the category and strengthen its emotional connection with consumers. The campaign focused on maximizing audience reach, ensuring efficient use of the advertising budget and enhancing brand loyalty.
Objectives
Develop a digital strategy with optimized spending.
Ensure maximum target audience reach.
Increase market share.
Monitor and analyze competitors within the category.
Strategy & Tools
The main focus was a YouTube video campaign combining:
Demographic and geo-targeting.
Topic and interest targeting.
Results
Maintained leading category position throughout 2018.
Sustained high levels of brand awareness and loyalty.
