Our task was not just to run an advertising campaign but to build brand awareness across all regions of Ukraine.
Client:
Vitals
Indusrty:
Tools and Equipment
Region:
Ukraine
Project type:
Retail / E-commerce
Services:
Online Media Strategy, Google Ads, Meta
About the project
Our task was not just to run an advertising campaign but to build brand awareness across all regions of Ukraine. The key goal was to deliver the message to the widest possible audience ensuring effective contact frequency for further market share growth.
Objectives
Elevate the Vitals brand to the national level.
Build brand awareness across Ukraine.
Reach the maximum number of potential customers at an effective frequency.
Increase market share.
Tools
Video campaign on YouTube and social media
We integrated the most popular social platforms into a large-scale strategy to achieve maximum reach. Thanks to a well-planned sequence of image and product videos, we achieved the targeted number of contacts at an effective frequency, building trust and recognition among the target audience.
Results
7.7 million users — total campaign reach.
Increase of national brand awareness with a 27% over the 3-month campaign period.
